About ten years ago, merchants on South Congress just south of the Congress street bridge in an area that was then known as 'the strip'started feeling the pinch of rising property values and big box stores. Some of them came up with a slogan. "Keep Austin Weird" started showing up on bumperstickers, T-shirts, beer cozies, etc. It then got co-opted by the bigger businesses and the city government, who have pretty much made it meaningless. A case in point- these three bulidings. One is brand new to Austin, one is in Sydney Austrailia, one is in Tampa, and one is in Atlanta.